Our Vision

Where every customer is proud to say “I am a Birchwood Ford customer.”

Our Mission

Birchwood Ford creates memorable experiences for our customers, cares for our community and provides exceptional experiences for our team. Our purpose is to be recognized as one of the leading Ford Dealerships in Canada. We believe that how we treat each other is how we will treat our customers. We take pride in holding ourselves accountable to the highest standards of respect and transparency.

Manitoba's Choice since 1963

Birchwood is here to help you buy, sell and service your vehicle

Winnipeg and Manitoba’s largest network of automotive retailers, Birchwood Automotive Group is proud to have served the community as a recognized leader in the automotive sector and supporter of the United Way and other non-profit organizations for over 55-years.

Birchwood Group United Way presentation

The Auto Group

Our Network

Birchwood currently has 22 dealerships that carry 21 automotive brands and provide vehicle servicing, as well as 2 Collision facilities, 4 Birchwood Credit stores, and our special restoration facility.

Our Team

Over 1100 people work for the Birchwood Automotive Group, across Southern Manitoba and Saskatchewan. Our service technicians are manufacturer certified, and all employees undergo rigorous training to uphold our quality standards.

A Recognized Leader

Birchwood has been recognized multiple times by Aon Hewitt and other research bodies as a top employer in Canada.

Helping with Choosing Your New Vehicle

As part of our commitment to making choosing a new vehicle a great experience with Birchwood, we’ve developed a new online tool to help you to choose the right vehicle model for you. Try our Model Discovery Tool for new vehicle discovery today!

Birchwood United Way Campaign

In The Community

Birchwood has been a dedicated supporter and contributor to the United Way for over 25-years. With our founder and president both serving as Campaign Chairs in 1975 and 2013 respectively, and our team members contributing over $7,000,000 to the annual campaign, we’re proud of our contributions. Read more about our work In the Community.

Our Company Values

  • Personal Leadership
    Individual responsibility, commitment, and accountability from each of our team members fosters personal leadership.
  • Trust & Respect
    Respect for the uniqueness of every individual creates strong, trusting working relationships with team members, customers, and business partners.
  • Continuous Improvement
    Sustained success depends upon our ability to continually strive to improve each and every aspect of what we do and who we are.
  • Generosity
    Our gifts of time, talent, and resources strengthen our communities, our teams, and our team members.
Birchwood Auto - Who We Are
  • Please fill out the form to claim the offer:

  • This field is for validation purposes and should be left unchanged.

Some restrictions apply. Expires September 30. See Birchwood Ford for details. Dealer permit# 4454.

Building a Bigger and Better Birchwood Ford For You

We’re updating our showroom! Our temporary sales location is just down the street at 810 Regent Ave W. 

Parts and service are still at our normal location at 1300 Regent Ave W.


SALES – 810 REGENT AVE W (Temporary)


Quick Contact Links

Sales & Finance

Parts & Service