Sales Hours:
Monday – Tuesday
9:00 am – 9:00 pm
Wednesday – Saturday
9:00 am – 6:00 pm
Sales Holiday Hours:
Monday, October 14th
Closed
Service Hours:
Monday – Friday
7:30 am – 6:00 pm
Saturday
8:00 am – 3:00 pm
Service Holiday Hours:
Monday, October 14th
Closed
Parts Hours:
Monday – Friday
7:30 am – 6:00 pm
Saturday
8:00 am – 3:00 pm
Parts Holiday Hours:
Monday, October 14th
Closed

    Certified Electric Vehicle Dealership Network

    Birchwood Ford is proud to be a part of the Certified Electric Vehicle Dealership Network. We have been trained and certified to sell and service Plug-In Electric and Electric Vehicles. Visit us today for more information!

    2020- 2023 Presidents Award
    Diamond Club Winner

    Birchwood Ford is proud to be presented with Ford of Canada’s President’s Award Diamond Club for the fourth consecutive year. We are elated to be the exclusive Winnipeg dealership to have been awarded this prestigious award for 4 years in a row.

    This is Ford of Canada’s highest honor, which is only presented to Ford Dealers that have proven outstanding results in Customer Satisfaction and Sales performance.

    2021 & 2022 Best Dealership to Work For Award

    Birchwood Ford is the proud receipt of Automotive News Canada’s Best Dealership to Work For Award! Automotive News Canada awards this distinction to dealerships who been recognized for excellence in corporate culture and creating a quality workplace.

    CarGurus Top Rated Dealer 2023

    We are excited to have been awarded CarGurus Top Rated Dealer Award for 2023! This honour was presented to less than 10% of all dealers across Canada and criteria for the award included receiving an average star rating of 4.5 or higher as well as extraordinary active inventory.

    2023 AutoTrader Best Priced Dealer

    We have earned the recognition of 2023 AutoTrader Best Priced Dealer! This was awarded for a commitment to providing consumers, shopping AutoTrader.ca for their next car, with the best deals in the country, by ensuring inventory listings have the highest percentage of “Good” or “Great” price badges as determined by the AutoTrader iQ algorithm.

    Birchwood Ford is proud to be your number one choice for new and used Ford vehicles in Manitoba. We are privileged to provide you with quality customer service and a superior stress-free sales experience when you walk through our doors.

    Our impressive inventory is comprised of the entire lineup of new Ford vehicles including the best-selling F-150 and popular Ford Escape. In addition, we offer a selection of budget friendly pre-owned vehicles from a number of automobile brands for those looking to maximize their value.

    Birchwood Ford is Trusted by Manitobans

    What do our customers have to say?

    As a member of the Birchwood Automotive Group, Birchwood Ford on Regent has become a trusted sales & service centre in Manitoba. It’s our mission to exceed your expectations every timethat’s why our customers keep coming back. Browse through some of our testimonials to see what they say.

    "The entire service department went out of their way to accommodate me as the owner of an older Ford. When there was a wait for parts they made sure I had a ride suitable for my needs. In the middle of construction the service department and Jerry Lynn stuck to business. Thank you."
    John H.
    "I have been dealing with Bryan for 20+ years. Excellent service on every visit. Shout out to the Parts Department for always having the parts I need, in stock."
    Bryan
    "Service staff are friendly and are welcoming when I come in for bi yearly oil change. They make you feel welcome and explain any work that was done in a timely manner. Very good customer service."
    Jason H.

    The Birchwood Ford team

    We are proud of our long-term dedicated staff that, combined, have contributed over 850 years of quality service to our customers.

    At Birchwood Ford, we strive to provide our customers with the highest quality of service. Whether it’s our sales floor motivated to find the vehicle best suited for you, or our service centre who will ensure your vehicle leaves running better than new. Our team of dedicated employees aim to serve you, the customer, with the best experience possible.

    Careers at Birchwood

    Birchwood Automotive Group has grown to become Manitoba’s largest network of automotive retailers. Our team of 1,200 is always growing, so be sure to check out opportunities to work with us and contribute to the delivery of the Birchwood Experience.

    Birchwood-Auto-Group-Finance-Manager

    Who We Are

    Our goal is to provide you with the best customer service for an effortless and gratifying ownership experience. With our professional sales consultants, factory-trained technicians and upcoming new state-of-the-art facility, you are guaranteed to receive the high level of customer service and courtesy you’ve come to expect from an award-winning Ford Dealer.

    In The Community

    Birchwood has been a dedicated supporter and contributor to the United Way for over 25 years. During this time, Birchwood team members have contributed over $7,000,000 to the annual United Way of Winnipeg campaign.

    Birchwood Automotive Group

    Birchwood Automotive Group was founded in 1963 by Robert M. Chipman, and over 55-years later has grown to become Manitoba’s largest automotive dealership group. We are a values-driven organization, recognized as a top employer in Canada and currently employing over 1,200 people.

    Birchwood United Way Campaign

    Birchwood FORD ON REGENT

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