First Responder Appreciation Bonus

To recognize the bravery and selflessness of our First Responders, those who risk their lives daily so that we can stay safe, we are pleased to extend an exclusive $1,000 Appreciation Bonus.

$1,000 Appreciation Bonus.

For all eligible first responders that purchase or lease an eligible new Ford vehicle in May or June.

Eligible first responders that qualify for the offer include*:
  • Canadian Forces Personnel: Active service personnel, current reservist, veterans and their respective spouses.
  • First Responders: Active Canadian Firefighter, Police, EMT/Paramedics, 911 Dispatchers and their respective spouses.
  • Professional Healthcare Workers: Active Nurses, Doctors and Professional Healthcare Workers at Canadian hospitals, clinics and retirement/nursing homes.
  • Active Pharmacists/Pharmacist Technicians

$1,000 Appreciation Bonus is only available to eligible customers (as noted above) that purchase, lease or factory-order a qualifying Ford vehicle during the program period. Proof of profession/eligibility required.

See/contact dealership for qualifying vehicles. Valid one per customer. Conditions apply. See dealership for more details.

Building a Bigger and Better Birchwood Ford For You

We’re updating our showroom! Our temporary sales location is just down the street at 810 Regent Ave W. 

Parts and service are still at our normal location at 1300 Regent Ave W.


SALES – 810 REGENT AVE W (Temporary)


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Sales & Finance

Parts & Service