Birchwood has big plans for property on Regent Avenue

From the Winnipeg Free Press

There are big changes coming to the property currently housing Birchwood Ford and the adjacent Birchwood Truck Centre on Regent Avenue.

According to Birchwood Auto Group president Steve Chipman, the work will begin in early November, when the truck centre will be demolished to make way for Birchwood’s new Volkswagen store. The Ford store will also be replaced by a brand-new building on the east side of the lot.

The new Birchwood Ford – which will be the second Winnipeg Ford store after Mid-Town Ford to sport Ford’s Signature image – will be 42,000 square feet, making it about 40 per cent bigger than the current facility. While the new eight-car showroom will be about the same size as the current store, the service department will be substantially larger.

“The service area is where we are seeing growth,” Chipman says.


“More people are shopping online rather than going to a dealership. People are also keeping their vehicles longer. The vehicles still need to be serviced regularly. That is why we are focusing more on parts and service at the new facility.”

While the new store is being built, the Birchwood Ford sales staff will relocate to 810 Regent Ave. (near Plessis Road), a property the Birchwood Group has recently leased.

Chipman says the new Birchwood Ford is scheduled to be open for business next fall.

The Birchwood Auto Group’s new Volkswagen store will be the first new VW store to open in Winnipeg in more than 35 years. It is being built on the site that was once Gran Turismo Motors – a Volkswagen dealership that closed in the 1980s.

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